2025 Sponsorship Packages

Partnering with Howard University as a Homecoming Sponsor is a powerful opportunity for corporations to amplify their brand, engage with top-tier talent and activate a large community of attendees. As one of the most anticipated cultural and networking events in the nation, Howard Homecoming attracts more than 100,000 people to join us on campus each fall for this large-scale celebration. Stakeholders include thousands of students, alumni, industry leaders, faculty and staff, celebrities, and influencers. Howard University’s Homecoming provides unparalleled visibility and engagement opportunities.  

Through strategic and customizable sponsorship, your organization can build meaningful connections, enhance recruitment efforts, and showcase its dedication to empowering future leaders. Explore our sponsorship packages below to align your brand goals with Howard University’s excellence, innovation and impact. 

Organizations interested in becoming sponsors should contact Maria Martineau at Maria.Martineau@howard.edu. 

Sponsorship Package

Presenting Sponsor: $250,000

  • Recognition as the Homecoming Presenting Sponsor at all Homecoming events.
  • Primary logo placement in printed and digital materials.
  • Industry exclusivity among sponsors for two (2) signature events.
  • Three student engagements during the academic year 2025–2026.
  • On-Site Hospitality:
    • Activations at chosen signature events.
    • Ten (10) tickets to all University-sponsored Homecoming events.
    • Ten (10) tickets to the Homecoming game.
    • Five (5) VIP parking passes for the football game.
    • Email & social media post.

Gold Sponsor: $100,000 (2 available)

  • Recognition as the Homecoming Gold Sponsor at all Homecoming events.
  • Logo placement in printed and digital materials.
  • Industry exclusivity among sponsors for one (1) signature event.
  • Two student engagements during the academic year 2025–2026.
  • Email & social media post.
  • On-Site Hospitality:
    • 1 Signature Event Activation.
    • Six (6) tickets to all University-sponsored Homecoming events.
    • Six (6) tickets to the Homecoming game.

Silver Sponsor: $50,000 (6 available)

  • Recognition as the Homecoming Silver Sponsor at all Homecoming events.
  • Logo placement in printed and digital materials.
  • One (1) student engagement during the academic year 2025–2026.
  • On-Site Hospitality:
    • Activation at chosen signature event.
    • Four (4) tickets to a Homecoming event.
    • Two (2) tickets to the Homecoming game.

Bronze Sponsor: $25,000 (8 available)

  • Recognition as the Homecoming Bronze Sponsor at all Homecoming events.
  • Logo placement on the Homecoming website and social media pages.
  • On-Site Hospitality:
    • Two (2) tickets to the Homecoming game.

Yardfest Entertainment Sponsor Day 1: $150,000 (2 available)

  • Recognition as the Yardfest Entertainment Sponsor Day 1.
  • Primary logo placement in printed and digital materials.
  • Four (4) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Recognition from stage during the event.
  • Activation at event/concert.
  • Email & social media post.
  • On-Site Hospitality:
    • Eight (8) tickets to all University-sponsored Homecoming events.
    • Eight (8) tickets to the Homecoming game.
    • Five (5) VIP parking passes for the football game. 

Yardfest Entertainment Sponsor Day 2: $150,000 (2 available)

  • Recognition as the Yardfest Entertainment Sponsor Day 2.
  • Primary logo placement in printed and digital materials.
  • Registration for four (4) alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Recognition from stage during the event.
  • Activation at event/concert.
  • Email & social media post.
  • On-Site Hospitality:
    • Eight (8) tickets to all University-sponsored Homecoming events.
    • Eight (8) tickets to the Homecoming game.

Alumni VIP Tent, Football Game: $100,000

  • Recognition as the Alumni VIP Tent Sponsor.
  • Primary logo placement in printed and digital materials.
  • Six (6) tickets to annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal recognition.
  • Activation at event/concert.
  • Email & social media post.
  • On-Site Hospitality:
    • Five (5) tickets to the Homecoming game.

Alumni Jazz Brunch: $50,000

  • Recognition as the Alumni Jazz Brunch Sponsor.
  • Primary logo placement in printed and digital materials.
  • Four (4) tickets to annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition.
  • Activation at event/concert.
  • On-Site Hospitality:
    • Five (5) tickets to the Homecoming game.
    • Six (6) brunch tickets.

Young Alumni Brunch: $50,000

  • Recognition as the Young Alumni Brunch Sponsor.
  • Primary logo placement in printed and digital materials.
  • Four (4) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition.
  • Activation at event/concert.
  • On-Site Hospitality:
    • Six (6) brunch tickets.

 

Alumni Welcome Reception: $50,000

  • Recognition as the Alumni Welcome Reception Sponsor.
  • Primary logo placement in printed and digital materials.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition.
  • Activation at event/concert.
  • On-Site Hospitality:
    • Activation at Event
    • Ten (10) tickets to all University-sponsored Homecoming events.

Alumni Tent: $50,000

  • Recognition as the Alumni Tent Sponsor.
  • Primary logo placement in printed and digital materials.
  • Four (4) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition.
  • Activation at event/concert.
  • On-Site Hospitality:
    • Activation at Event
    • Ten (10) tickets to all University-sponsored Homecoming events.

Homecoming Signature Events: $50,000

Howard University Homecoming Alumni Jazz Brunch

  • Recognition as the Alumni Jazz Brunch Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Recognition from the podium during the event.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • A table at the event.

Howard University Homecoming Young Alumni Brunch

  • Recognition as the Young Alumni Brunch Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Recognition from the podium during the event.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Six (6) tickets to the event. 

Howard University Homecoming Alumni Welcome Reception

  • Recognition as the Alumni Welcome Reception Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Recognition from the podium during the event.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Ten (10) tickets to a Homecoming event of your choice. 

Howard University Homecoming Alumni Tent

  • Recognition as the Alumni Tent Sponsor.
  • Ten (10) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Table set up and signage.

Howard University Homecoming Step Show Sponsor: $50,000

  • Four (4) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Six (6) tickets to the event.

Howard University Homecoming Fashion Show Sponsor: $50,000

  • Recognition as the Homecoming Fashion Show Sponsor.
  • Four (4) alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Six (6) tickets to the event.

Howard University Homecoming Lavender Ball Sponsor: $50,000

  • Recognition as the Lavender Ball Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Ten (10) tickets to the event.

Howard University Homecoming Bison Salute Fundraising Ball: $50,000

  • Recognition as the Bison Salute Fundraising Ball Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Ten (10) tickets to the event.

Howard University Homecoming “Wine” Down: $50,000

  • Recognition as the Homecoming “Wine” Down Sponsor.
  • Two (2) tickets for annual alumni events during the academic year 2025–2026.
  • Logo placement as an event sponsor on the Homecoming website.
  • Verbal sponsorship recognition during the event.
  • Primary logo placement in printed and digital materials.
  • On-Site Hospitality:
    • Activation during event for one-on-one interaction with participants and the opportunity to engage attendees.
    • Six (6) tickets to the event.
View Sponsorship Packet