Homecoming Corporate Sponsorships
Elevate your impact. Partner with Howard Homecoming
As one of the nation’s most anticipated cultural events, Homecoming attracts more than 75,000 attendees — including students, alumni, industry leaders and global influencers — all converging to celebrate a legacy of excellence.
Supporting our Homecoming and Step Show is more than a branding exercise; it is an authentic alignment with Howard’s rich history of leadership and innovation.
Why Partner With Howard?
Build Brand Trust
Reach a loyal, high-value demographic in a space where culture and commerce intersect.
Access Top Talent
Enhance your recruitment efforts by engaging directly with our world-class student body.
Showcase Values
Demonstrate a clear commitment to empowering the next generation of global leaders.
Sponsorship Opportunities
We offer a variety of ways to align your brand goals with the Howard mission. While our standard tiers provide significant visibility, fully customizable sponsorship packages are available starting at the $50,000 investment level. These bespoke partnerships allow your organization to create tailored activations that resonate deeply with our unique audience.
Packages
Homecoming sponsorship package investments begin at $25,000. Greater flexibility and customization are available beginning at the $50,000 investment level. Explore our packages below and join us in celebrating the power, tradition and future of Howard University.
Presenting $250,000 (1 available)
| Verbal Recognition from Stage | Logo Placement | Industry Exclusivity | Additional Benefits |
|---|---|---|---|
All events | Digital and print recognition *Prominent placement | 2 Homecoming events |
|
Gold $100,000
| Verbal Recognition from Stage | Logo Placement | Industry Exclusivity | Additional Benefits |
|---|---|---|---|
At event w/ activation | Digital and print recognition | 1 Homecoming event |
|
Silver $50,000
| Verbal Recognition from Stage | Logo Placement | Industry Exclusivity | Additional Benefits |
|---|---|---|---|
Digital and print recognition | 1 signature event activation 6 Homecoming event tickets 6 football game tickets |
Bronze $25,000
| Verbal Recognition from Stage | Logo Placement | Industry Exclusivity | Additional Benefits |
|---|---|---|---|
| Digital and print recognition | 2 Homecoming event tickets 2 football game tickets |
Event-specific Sponsorship Opportunities
Target your specific audience with a signature event sponsorship. We offer customizable packages starting at $50,000 for the following high-profile events.
Presenting Sponsorship
| Event | Date | Investment | Primary Audience | Projected Attendance |
|---|---|---|---|---|
| Yardfest Entertainment (Day 1) | Oct. 16 | $150,000 | Students, faculty and staff | 100,000 |
| Yardfest Entertainment (Day 2) | Oct. 17 | $150,000 | Students, alumni, faculty and staff | 75,000 |
| Alumni VIP Tent and Football Game | Oct. 17 | $100,000 | Alumni, faculty, staff, and administration | 10,000 |
Signature Event Sponsorship
| Event | Date | Investment | Primary Audience | Projected Attendance |
|---|---|---|---|---|
| Lavender Reception | Oct. 14 | $50,000 | LGBTQ+ students, alumni and allies | 400 |
| The Greek Step Show | Oct. 16 | $50,000 | Students, multigenerational alumni, staff | 2,500 |
| Alumni VIP Day Party | Oct. 17 | $50,000 | Alumni and donors | 300 |
| “Wine” Down | Oct. 17 | $50,000 | Alumni and staff | 300 |
| The Fashion Show | Oct. 18 | $50,000 | Students, creative industry leaders and alumni | 1,500 |
| Red, White and Bison Ball | Oct. 15 | $25,000 | DMV military leaders/community and alumni | 250 |
| Divine Nine Brunch | Oct. 16 | $25,000 | NPHC greek life alumni and student leaders | 400 |
| Reunion Welcome Reception | Oct. 16 | $25,000 | Reunion alumni classes and guest | 250 |
| The Alumni Tent | Oct. 17 | $25,000 | General alumni and staff | 350 |
| Young Alumni Brunch | Oct. 18 | $25,000 | Recent graduates/emerging professionals, staff | 150 |
| Alumni Jazz Brunch | Oct. 18 | $25,000 | Established alumni and university leadership | 250 |
HU FamFest: New Opportunity for Local and Small Businesses
Join the latest HU Homecoming tradition on Saturday, October 17! We are excited to introduce a brand-new, exclusive opportunity specifically for local and small businesses to engage with the Bison family. Hosted in “The Valley,” FamFest is a premier family-centered celebration featuring PBS KIDS activities and live entertainment. This year, we invite local partners to build visibility within our community through sponsorship packages ranging from $10,000 to $25,000.
A Partnership Beyond the Moment
Invest in a legacy of impact. While our standard tiers offer exceptional value, long-term partnerships and investments of $50,000+ unlock exclusive benefits and bespoke customization designed to meet your organization’s specific strategic goals. Together, we can craft a sponsorship experience that maximizes your return on investment and cements your connection to the Howard community.
Expect the Extraordinary: Homecoming 2026
There is a reason Howard University’s Homecoming has been previously recognized as the “most searched homecoming” in the United States. This year, we’re raising the bar even higher. The weekend features an electric lineup of alumni events, premier performances and exclusive VIP receptions, all set against the backdrop of our rapidly evolving campus. The energy will culminate at a packed Greene Stadium as the Howard Bison take on the Morehouse Maroon Tigers — a classic rivalry expected to sell out once again. Don’t just witness the culture; help shape it.
